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Blunders in International Business


Blunders in International Business

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    Available in PDF Format | Blunders in International Business.pdf | English
    David A Ricks (Author)
This book explores the relationship between the management of creativity and creative approaches to management. A revised and expanded edition of this popular book on international business blunders. Features more than 50 new mistakes, from such well–:known corporations as American Express, AOL, BMW, McDonald s, and Toyota. Blunders from previous editions have been updated. Errors relating to particular areas of activity marketing, strategic management, translation, corporate governance, and so on are grouped together. The blunders illustrate valuable lessons, as well as being entertaining
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  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 184 pages
  • David A Ricks (Author)
  • Wiley-Blackwell: 3rd Revised edition edition (9 Oct. 1999)
  • English
  • 2
  • Business, Finance Law

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